Journey of a man to acchive something for a comunity

In the heart of Jaisalmer, Rajasthan, a young boy harbored a dream of studying and globally sharing his community’s rich cultural and musical heritage. His ambition was to transform perceptions and celebrate the uniqueness of his traditional music. However, the COVID-19 pandemic abruptly derailed his plans, forcing him to leave his studies and seek work to support himself. Despite this setback, his dedication to preserving and promoting his culture remained steadfast.

Undeterred by these challenges, he channeled his passion into a new venture through YouTube, launching a channel called "Tunes of Dunes." On this platform, he began documenting and sharing stories about the Merasi community and their musical traditions. His engaging content quickly resonated with viewers, allowing him to connect with a global audience and spotlight the beauty of his heritage.

Our Vision

As his YouTube channel gained traction, he saw an opportunity to expand his mission by incorporating tourism. He established a travel agency named "Tunes of Dunes," aiming to offer travelers unique and authentic experiences of rural Rajasthan. His ultimate goal was not only to showcase cultural treasures but also to empower marginalized communities, including backward castes and women. By creating engaging and innovative tours, he provided a platform for these communities to share their stories and talents.

How it is going

Through his perseverance and creativity, he turned adversity into opportunity, successfully merging cultural representation with tourism. His journey from aspiring student to cultural ambassador and travel entrepreneur highlights the power of resilience and innovation. By focusing on community empowerment and offering unprecedented tours in Jaisalmer, he continues to bridge cultural gaps and uplift those around him, offering a unique glimpse into the vibrant traditions of his homeland.